how we grade.

Two grades, side by side: does it work, and what’s in it.

does it work

Proven: Controlled trial on the finished product, measuring what the label claims.

Studied: Human study on the finished product, no control group.

what’s in it

Tested (brand-posted): A lab report from a named independent lab, with date, batch and numbers, posted by the brand.

Certified: On an independent certifier’s current list. It comes in three kinds:

Contents: the finished product is lab-tested.

Ingredients: the formula is screened.

Process: how it was grown or made.

Unverified: Brand claims only. It is not a seal.

Listing rule: A product is listed only if at least one of its two grades has a seal.

Brands cannot pay to be listed or to change a grade.